When we source, we have two concerns in mind - Is this coffee great and is it coming from a sustainable or fair wage farm? Sourcing responsibly is important. Because coffee can vary in quality and price, we and find great product across a variety of price points. This multi-tiered strategy allows us to support more stakeholders within our supply chain.
We focus on paying growers fair wages, increasing gender parity, and limiting our carbon footprint. Whether it's with our direct farm-level relationships or our trusted trading associates, we know that the best coffee comes from well-supported partners. Paying grower's wages that result in dignified living is critical. Paying premiums that support community and farm investment is critical. We work hard to make sure our green coffee buying creates a opportunity for our farmers.
We also know that great coffee is grown by both men and women. We support female operated and owned farms because women are often overlooked as entrepreneurs in coffee communities. As we partner with, invest in, and sell the coffees of these underrepresented growers, we all win.